Brand awareness and advertising have changed so much in the past 20 years. So many mediums have gone, or are going, the way of the dinosaur. Classifieds? Yellow Pages? Highway billboards? Ok, well, highway billboards are still a thing, but when was the last time you saw a phone book? There’s no putting the toothpaste back in the tube, yet many businesses still don’t know exactly how to approach their online presence in a way that creates sales leads that convert into dollars. Weathered Bell Digital can help you adjust to the new and ever-shifting mediums that replaced the marketing of the past.
One of key ingredients to a big picture strategy is to have an intentionally and economically designed website that converts visitors into customers and clients at a high rate. Our goal is not to sell you a glitzy website with all the bells and whistles under the guise it’s a panacea for all your marketing woes (although yes, we can go big if that’s your preference), but to give you what you need to meet your goals. The design has to be sleek, easy to use and navigate, and provide lots of opportunity for visitors to convert without being over-bearing. In addition to design, we use key principles of conversion psychology, like scarcity and exclusivity, to increase engagement and lower the bounce rate. Remember that the bounce rate is the percentage of visitors that leave your website after only viewing one page. The more engaged visitors are, the higher the conversion rate, and thus, the more sales you make, the more clients you acquire.
An oft-overlooked aspect of website creation is responsiveness. Responsive Design means designing a website that is device agnostic, so to speak. A responsive website will have a mobile and tablet-friendly design as well as looking like a million bucks on a desktop screen. Do the pictures, text, and various graphics present at the appropriate sizes, order, and spacing on all smart phones? Does it give people what they need if they just want a quick touch-point when visiting your website? These are all considerations that go into the designing and building a website that is responsive to the screens accessing it.
And, regardless of the size of the website, we utilize data and an in depth understanding of the search engine algorithms so we can begin bringing the audience that has been waiting for your services right to your digital doorstep. Every website we deliver is tagged and structured on the back-end to be indexed appropriately for the services you offer. If you choose, we can also begin the long-game process (typically 4-6 months) of optimizing your website to rank on the first page of Google search results with best current Search Engine Optimization (SEO) practices. This includes both “on-page” SEO and “off-page” SEO, which includes making sure other websites link to your website as a site of authority. See the SEO page for more information about this aspect of online presence.
The best way to put your newly designed conversion machine to work for you is to make sure that you’re feeding it traffic via many different routes. In addition to making sure it is well-designed, responsive, optimized for the hungry, but picky, Google algorithms, your website has to appropriately manage and direct the incoming traffic according the point of origin. People in the greater New York City area and beyond, reaching nation-wide, need what your business brings to the table. They are out there, right now, looking for the services and products you offer and they’ll arrive at your website from many different directions.
You’ll do best if you have a number of different funnels set up directing traffic to your website. A funnel can come in different forms, but they all guide and manage potential customers and clients through the stages of the becoming a customer. from brand awareness, consideration, conversion, loyalty, and advocacy. They’re all important, but we’re concerned with the first three this moment.
Depending on your niche, brand, and audience demographic, a mix of Social Media advertising, Targeted Advertising, SEO, and an established and maintained Google Business Profile (GBP) can all work together as a network of funnels to boost your online presence, all the while generating valuable leads. With contact forms and simple click-to-call design features placed strategically throughout your website, we can make sure incoming leads are able to connect with you easily. Additionally, through the use of analytic tools, we’ll be able to see where the bulk of your website traffic is coming from so we can both address weak spots and also maximize the funnels and pipelines that are working well. As we develop your online presence and fine tune all of these funnels, you will see more opportunities and customers than you realized was possible.
That additional benefits that come with having a well-built website that tracks all the appropriate information is that you will be able to see exactly how you can best serve your clients and continue to develop a strategy that will serve you and bring you new customers and clients for years to come.
When we take you on as a client for website design, we invest the time to understand both your business’s short & long term goals and challenges. Knowing your aspirations and having the best-possible-outcomes in mind is the key to making those outcomes possible. This discovery process will help us know not only the form and function of the website that will serve you best, but how it sits in the context of your whole business strategy. There may be untapped revenue streams that can easily be addressed without much effort. And we’d be remiss if we didn’t help you take advantage of those. Additionally, we offer automation services so you can grow faster and maintain consistency in your communications with clients and customers.
First things first, though. A free, no-commitment-required screencast analyzing your website’s performance is the easiest way to determine if we can even be of service. We provide you with an analysis of your website’s performance and you’re welcome to do with that information whatever you please! For those whose curiosity was piqued, we follow-up with a complimentary zoom session to discuss your goals and share ideas. There’s often low-hanging fruit and other easily actionable items for growing your business that you can take after these sessions with no obligation to us. The scope of the discussion and whether or not we work together is completely up to you.
